The story of When life gives you lemons

https://www.klaviyo.com/campaign/UR3zCx/web-view

I discovered that those living with acne struggled to find skincare and makeup that worked for their skin. So we created a skin-friendly makeup that works with your skin, not against it.

Nita, Founder

We’re bridging the gap between skincare x makeup 

Based on real word data from 40,000 womxn

WGLYL = When Life Gives You Lemons 🍋 

We are skincare x makeup designed for acne, backed by data, and inspired by you!

It all started when our founder built a piece of research technology that allowed her to mathematically calculate what skincare, makeup and medication works on what specific skin types. She discovered that those living with acne struggled to find skincare and makeup that were compatible and provided results. The idea for WLGYLemons was born!

Lemons is on the side of people with acne, helping you find your inner strength and believe in your own possibilities. Our products bridge the gap between skincare and makeup, with soothing ingredients rather than harsh chemicals. We know that acne skincare is a marathon, not a sprint, so we’ve created a skin-friendly foundation (yes, you can throw away those nasty cakey cover-ups) and complementary primer that work with your skin, not against it.

We can’t cure acne, but we can give you courage and inspire self acceptance. That’s why it’s so important that we build on what you already have within you – so you can feel beautiful inside and out.

Life may give lemons, but we’re making lemonade out of them 🍋 

Join the makeup x skincare revolution!

🍋 Non-comedogenic

🐾 Cruelty free

🦋 Vegan + gluten free

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